History of Conference Cases
Leadership in Business Conference 2010
Case Title: My City Lives (MCL)
Nature of Case: A Live Case, primarily focused on the marketing and organizational strategies for the start up company: My City Lives.
Student’s Role: Each student assumes the role of a consultant within their respective groups. As a team, students must develop unique and creative marketing campaigns and promotional strategies to drive traffic to MCL's website. In addition, growth strategies were also devised to ensure MCL's long run sustainability.
To learn more about My City Lives, please click on the preceding link to be directed to the website.
Leadership in Business Conference 2009
Case Title: Shifting Gears
Nature of Case: Integrative Strategy Case with the intent to revitalize the struggling auto manufacturing industry.
Student’s Role: Each student assumes the role of research and development team member working to develop a new prototype and business proposal to be sold to struggling North American Auto Manufacturers.
Leadership in Business Conference 2008
Case Title: Shoot For Success
Nature of Case: Integrative Business Case focusing on the acquisition of a franchised basketball team.
Student’s Role: Each student assumes the role of an investor within your assigned group. You are interested in purchasing a basketball team within the league and you must present a detailed business plan for review by the league’s Board of Directors.
Leadership in Business Conference 2007
Case Title: Take The Lead
Nature of Case: Strategy focused Case based on Change and the need for new product innovation.
Student’s Role: As part of the senior management team, you must develop and implement a new Consumer Electronic Product which aligns with the strategy of the business and current market trends.
Leadership in Business Conference 2006
Case Title: Pro Forma
Nature of Case: Accounting and Finance focused Case about the day-to-day operations and cash flows of companies in the corporate world.
Student’s Role: Each student group assumes the role of a Financial analyst in order to examine the financial statements of a given company as well as the selection of their suppliers and provides their opinion on their
current financial position.
Leadership in Business Conference 2005
Case Title: Remarket the Ride
Nature of Case: Marketing case focused on the re-branding and launch of a new cereal brand utilizing the product life cycle and integrated marketing techniques.
Student’s Role: Each student group assumes the role of the company's marketing team and examines current and future marketing trends within the external environment in order to create a brand for a new cereal. Groups must create a sound business plan and marketing strategy in order to obtain financing for the successful launch of the cereal.
Please stay tuned for the remaining Conference case history! Coming Soon.
